Star Live and Electra announce strategic partnership.

Star Live has announced a new strategic partnership with Electra, bringing together two internationally respected delivery partners to support the rapidly expanding live events and experiences sector across Saudi Arabia and the wider Middle East.

The collaboration responds to the increasing scale, pace and complexity of projects being delivered across the region. As investment in culture, entertainment and sport accelerates, clients are seeking partners who can simplify procurement, take responsibility across multiple disciplines and deliver complex temporary environments at speed, without compromising on quality, safety or creativity.

By combining Star Live’s global expertise in staging, structures, seating and modular solutions with Electra’s leadership in premium fit-out, bespoke temporary structures and experiential delivery, the partnership creates a joined-up, turnkey offer for live events, venues, cultural projects and brand environments.

Star Live has an established and growing presence in the Kingdom through Star Live Arabia, with a strong focus on buildability, safety and operational efficiency. Electra brings extensive regional experience delivering complex event and temporary environments across the Middle East. Together, the businesses combine international standards with established local operations in Saudi Arabia and Dubai.

Grahame Muir, CEO of Star Live, said:
“Saudi Arabia is redefining what’s possible in live events and temporary venues. Our collaboration with Electra brings together international experience and strong local delivery to support projects of significant scale and ambition.”

James Payne, CFO and Acting CEO of Electra, added:
“Partnering with Star Live strengthens our ability to deliver fully integrated solutions at speed, while maintaining the quality and executional standards our clients expect.”

The partnership is effective immediately.