🏌🏼♂️Sport may be the main event – but it’s no longer the whole experience.
As sport and entertainment continue to converge, the infrastructure behind them is evolving too. Stages, hospitality, seating and fan spaces are no longer standalone elements; they’re designed to work together to create a seamless event experience.
LIV Golf UK Presented by JCB is a great example of that shift.
For this year’s event at JCB Golf & Country Club, Star Live engineered and delivered a 20m all-black VerTech™ CORE 3 stage for the event’s entertainment programme, alongside a standard, low level 5m × 5m front of house structure.
It’s part of a much broader trend we’re seeing across the industry. From golf and motorsport to tennis and football, the lines between sport, entertainment and hospitality continue to blur, placing greater demands on the infrastructure that brings these events to life.
Whether it’s stages, grandstands, premium hospitality, modular structures or complete venue environments, today’s sporting events require integrated solutions that work together to create memorable experiences for fans.
Thanks to LIV Golf, Concert Stuff Group, Kelco Productions and the entire Star Live team for another successful delivery.
LIV Golf UK Presented by JCB is a great example of that shift.
It’s part of a much broader trend we’re seeing across the industry. From golf and motorsport to tennis and football, the lines between sport, entertainment and hospitality continue to blur, placing greater demands on the infrastructure that brings these events to life.
Whether it’s stages, grandstands, premium hospitality, modular structures or complete venue environments, today’s sporting events require integrated solutions that work together to create memorable experiences for fans.
Thanks to LIV Golf, Concert Stuff Group, Kelco Productions and the entire Star Live team for another successful delivery.