Simon Broyd

Chief Commercial Officer

As Chief Commercial Officer Simon leads the sales and marketing team and takes pride in building long-term relationships with Star Live clients and customers.

Having worked in live events for more than 25 years, he’s delivered major projects such as World Cups and Euro Championships, and more recently led the teams that secured major contracts with the Ministry of Defence, Butlin’s, Wimbledon, the Ryder Cup and Battersea Power Station.

From commercial negotiations through to contract management and delivery, Simon is focussed on all clients receiving a first-class experience, every step of the way.