Barclays at The Championships, Wimbledon.
Working for M&C Saatchi, Star Live was delighted to be part of the creation of an exciting activation for their client Barclays, at Wimbledon Park during the 2023 Championships.
M&C Saatchi aimed to make a strong visual impact on visitors, effectively showcasing the Barclays brand upon their arrival. To achieve this, we proposed an innovative approach using a two-storey cantilevered structure constructed from two Starbox units. The lower Starbox was transformed into an inviting 'deuce' bar, while the upper Starbox served as a dedicated dressing room area, providing guests with a relaxing space to pamper themselves.
To enhance the overall ambiance and ensure an inviting atmosphere, we delivered a well-finished floor, astroturf, and eye-catching cladding.
Behind the scenes, we installed practical back-of-house production offices.
The activation at Wimbledon Park was a resounding success, delighting both our client, M&C Saatchi, and their client, Barclays. It left a lasting impression on visitors, reinforcing the Barclays brand presence at this prestigious event.
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