Hennessy, Courts Beyond Limits.

Brands

4 Apr

Working with agency partner Hue & Cry, Star Live designed, engineered and built a full-size floating basketball court to support Hennessy's partnership with the National Basketball Association (NBA).

The court was built to exact design criteria to ensure that it could safely house a full sized American basketball court on water. The court, which travelled along the river Thames from Woolwich to The Houses of Parliament, kicked off a three-day celebration of basketball in the capital. After docking at Butler’s Wharf, the court also played host to an exclusive opening ceremony featuring AJ Tracey. The activation perfectly reflected London’s love of basketball and the ongoing connection between the sport and the impact it has on UK culture.

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jo derviller

Hennessy, Courts Beyond Limits.

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