What does it take to deliver a London Fashion Week show inside a live construction site? Precision, partnership and a whole lot of logistical wizardry.

For H&M’s London Fashion Week show, experiential agency Kennedy London partnered with Star Live to make it happen. Our role was to translate bold concepts into technical and engineering solutions and deliver true agency partnership.

Inside the courtyard of 180 The Strand – a central London site with restricted access and limited loading capacity, and heavy plant use alongside the constant buzz of the active construction site – we delivered a bespoke integrated structure combining vertical trusses to support video screens, tiered bleacher seating and a bespoke catwalk.

Designing it as a fully unified system maximised the tight footprint, ensured stability and enabled rapid installation while delivering the dramatic impact the show demanded.

Working with minute-by-minute logistics and integrated planning, our team engineered every element for safe construction in a space where there was no margin for error or room to manoeuvre. This allowed Kennedy to focus on creative storytelling while we focused on bringing the build to life.

As a specialist build partner, we enable agencies to transform ambitious ideas into reality – and this project is a showcase of exactly that.

A huge thanks to Kennedy, H&M and everyone on site for another inspiring collaboration.

Live images supplied by Kennedy London. Photo credits: Jake Philip Davis | Hiro B Jones | Khroma Collective