When athletics moves into entertainment, the stage matters.
As sporting events evolve into broader entertainment experiences, the infrastructure connecting each moment counts.
For its first international event, ATHLOS, the all-women’s professional track and field league, transformed StoneX Stadium into much more than a sporting arena.
From live athletics on huge screens to prize presentations and after-party entertainment, the 15m VerTech™ stage provided a focal point throughout. Making every moment feel part of the same show.
It was a privilege to help ATHLOS bring this new vision for live athletics to London, working with our client ConCom Entertainment.
A fantastic project coordinated by Bethany MacDonald, with huge thanks to the wider Star Live team and our partners.
