TOURISE 2025 marked the launch of a new global summit backed by the Ministry of Tourism of Saudi Arabia and the Saudi Tourism Authority. The inaugural edition aimed to elevate tourism’s cultural, economic and strategic importance on the world stage.
Star Live was appointed by client Imagination to deliver its vision, with modular infrastructure for the Innovation Zone and meeting environments, supporting an experiential summit that reflected the profile and ambition of a landmark government-led event.
The challenge
The project required the installation of sponsor booths and private meeting rooms within a prestigious venue with limited access and a fixed timeline.
As a government-backed summit, the environment needed to meet the highest expectations around quality, guest flow, cultural considerations and operational control. All structures had to be positioned within restricted build zones while maintaining clear circulation routes and aligning with Imagination’s creative vision.
Careful phasing was essential, ensuring modular units could be transported, assembled and installed safely within the constrained site while supporting high delegate capacity and overall event continuity.
Our solution
Star Live deployed its Starbox and Starbox Lite modular systems to create the Innovation Zone environment. This included 28 Starbox Lite units configured as sponsor booths for global partners, and 21 Starbox units used as private meeting rooms for government, NGO and industry stakeholders.
We also provided the structural support for the summit’s primary lightbox feature, integrating it into the wider spatial and creative design.
The installation took place across October and November 2025, delivered in close coordination with Imagination to meet creative requirements, operational parameters and security protocols.
Impact
TOURISE 2025 welcomed more than 8,000 delegates in its inaugural edition, establishing a new global platform for tourism’s role in cultural and economic transformation.
Star Live’s modular infrastructure enabled a high-quality, experience-led environment that supported collaboration between governments, NGOs, investors and global brands. The project contributed to the Kingdom of Saudi Arabia’s ambition to position tourism at the centre of global progress and laid the foundations for future editions.
