New Balance Cheerzone, London Marathon 2025.

Client: Amplify
Sector: Sport | Brand Experience

Star Live was appointed by Amplify to deliver a pop-up activation for New Balance at the London Marathon 2025. Located on the Embankment, the Cheerzone needed to provide space for guests to view the race while also hosting a DJ to energise the crowds.

Working within a highly restricted build window, Star Live created a modular solution using Starbox. One unit was configured with 30 tiered seats to deliver rapid, efficient spectator seating, while a second unit provided the DJ hub. The modular approach enabled swift installation in the narrow timeframe and offered a compact, branded environment at the heart of the Marathon route.

The result was a standout activation that maximised visibility and atmosphere, meeting the logistical challenges of the location while bringing New Balance’s brand presence to life on race day.