Brand Activations Projects

Star Live works with AEG Presents to deliver the temporary infrastructure behind American Express Presents BST Hyde Park, transforming ambitious creative concepts into engineered structures capable of supporting multiple major live productions and the delivery of a premium spectator environment.

At All Points East 2025, Star Live delivered a bespoke hospitality structure for American Express, designed to provide VIP guests with an elevated festival experience.

For the fourth consecutive year, Star Live delivered the American Express hospitality structure at BST Hyde Park, scaling the build to new heights in 2025.

In 2025, Star Live continued its multi-year partnership with the All England Lawn Tennis Club (AELTC) to deliver a wide-ranging programme of temporary infrastructure.

AEG Presents and LS Events tasked Star Live with delivering the infrastructure and hospitality for American Express Presents BST Hyde Park 2025.

In 2025, LEGO entered its first year as a sponsor of Formula 1, seeking a brand activation that could travel the world and deliver the same impact at each location.

In 2025, Cheerful Twentyfirst appointed Star Live to deliver Stagwell Sport Beach for the second year running, and this year was to be the most ambitious activation at Cannes Lions.

Star Live was appointed by VML to deliver the core structure for their stable-themed activation at Polo in the Park.

Star Live was appointed by Amplify to deliver a pop-up activation for New Balance at the London Marathon 2025.

The collaboration between Star Live and Envy Create to execute the premier TikTok live activation at King's Cross station was an impressive logistical feat that required meticulous planning and execution from all involved. For a two-day live music event, Star Live had the critical responsibility of constructing, branding, and setting up the stage, booths, and lounge area.

Star Live and partner agency Firecracker were tasked by client FRUKT Octagon to create a remarkable and eye-catching brand activation for Expedia.

Working for M&C Saatchi, Star Live was delighted to be part of the creation of an exciting activation for their client Barclays, at Wimbledon Park during the 2023 Championships. 

In late 2022, Star Live secured a prestigious multi-year contract to supply temporary structures for The Championships at Wimbledon for The All England Lawn Tennis Club.

Part of our scope of work for The All England Lawn Tennis Club for The Championships at Wimbledon was working with agency partners representing the event’s sponsors - including Vodafone, Ralph Lauren, American Express, and Babolat.

BST Hyde Park 2023 was a major success for Star Live; the huge and technically challenging project was delivered seamlessly for clients AEG Presents and LS Events.

Star Live was delighted to work with longstanding client, Imagination, and play a part in the 'MLB London Series: Trafalgar Square Takeover,' a 3-day fan festival created for Major League Baseball (MLB) by Imagination.

Star Live collaborated with its client Iris Worldwide at Latitude and Isle of Wight festivals to help deliver their client Barclaycard’s “Love of Live” activation.

Working with agency partner Hue & Cry, Star Live designed, engineered and built a full-size floating basketball court to support Hennessy's partnership with the National Basketball Association (NBA).

Working closely with our client Iris Worldwide, Star Live supported Samsung at Samsung KX, its new ‘digital playground’, to stage the ‘world’s first vertical gig’.

Another recording-breaking stunt supported by Star Live, this time to ensure that Jaguar’s reveal of the new X540 grabbed attention.

‘Disruption agency’ TBWA developed a floating house brand activation for accommodation marketplace Airbnb, to celebrate new rules on short-term lets in London, and Event Producer Andy Ashton called on Star Events for the delivery.