T100 Triathlon, London 2025.

Client: T100 Series
Sector: Sport | Hospitality

Star Live was appointed at short notice to deliver a hospitality structure at the finish line of the London leg of the T100 Triathlon, staged at the ExCeL Centre. The requirement was to create a premium environment for VIP guests to experience the drama of the finish while also viewing the athlete transitions.

The solution comprised nine Starbox units topped with nine terraces, providing elevated sightlines across the course. Interiors were finished with carpeted flooring and branded tensile fabric SEG panels, while header branding featured the global race locations, giving the structure both a polished finish and strong identity.

The result was a striking and functional build that created an outstanding space for VIP guests, combining comfort with a prime view of the action at one of the sport’s most exciting moments.