American Express at All Points East 2025.

Client: AEG Presents | LS Events | American Express
Sector: Entertainment | Hospitality

At All Points East 2025, Star Live delivered a bespoke hospitality structure for American Express, designed to provide VIP guests with an elevated festival experience.

The build comprised nine Starbox units, configured to create a compact yet premium space with branded finishes and terraces offering clear views of the performances. The rapid-install system ensured a seamless fit within the tight build schedule at Victoria Park while delivering the quality expected of a global partner like American Express.

The result was a striking hospitality environment that gave American Express a strong and visible presence at All Points East, enhancing the festival atmosphere for their guests and reinforcing their role as a headline sponsor.