The brief

AEG Presents and LS Events tasked Star Live with delivering the infrastructure and hospitality for American Express Presents BST Hyde Park 2025. The festival, spread across three weekends in the heart of London, welcomed more than 555,000 fans to experience world-class performances, creative brand activations and a summer atmosphere that reinforced BST’s status as one of the world’s leading live music festivals.

The challenge

Delivering an event of this scale in the centre of London requires more than world-class infrastructure. The project demanded:

Large-format staging capable of supporting international artists.
Hospitality settings to host thousands of premium guests.
Branded spaces that felt integrated within the natural surroundings of Hyde Park.

At the same time, all structures had to be fully demountable, ensuring the Royal Park could be returned quickly and with minimal impact once the music ended.

Our solution

At the heart of the festival stood the Great Oak Stage, built on Star Live’s Titan system. Designed to handle the demands of world-class live production, the structure combined scale with reliability, giving artists and crews confidence to deliver spectacular shows. It hosted headline performances from Stevie Wonder, Neil Young, Olivia Rodrigo with Ed Sheeran, and Sabrina Carpenter with Duran Duran.

Alongside it, the Rainbow Stage, presented by British Airways, created a vibrant platform for new and emerging artists, adding depth to the line-up.

To meet hospitality needs, Star Live delivered a mix of structures across Hyde Park:

The VISTA terrace offered guests clear views of the Great Oak Stage.
The Starbox modular system was adapted to create a variety of welcoming spaces for partners including British Airways, American Express, Unity by Hard Rock Cafe, Vodafone and AEG.

The Starbox system also shaped sponsor activations across the site, with the British Airways Beach House and The AMEX Experience acting as distinctive focal points designed to reflect each brand’s identity while integrating with the wider festival landscape.

Behind the scenes, Star Live collaborated closely with AEG Presents, LS Events and the wider production team to deliver the operational backbone of the festival. Modular, demountable systems enabled an efficient build and de-rig, keeping disruption in Hyde Park to a minimum and returning the Royal Park swiftly to its natural state.

Impact

The 2025 season reinforced BST Hyde Park’s position as one of the world’s premier live music festivals. For AEG Presents and LS Events, Star Live’s delivery supported success through:

Operational efficiency – reduced build and de-rig timescales, giving the wider production team more flexibility and reducing schedule pressure.
High-quality hospitality – VISTA and Starbox systems created premium spaces that met the standards of global sponsors, strengthening commercial relationships.
Responsible site management – demountable structures enabled Hyde Park to be returned quickly and safely, protecting its reputation and ability to host future landmark events.

Together, these outcomes safeguarded the festival’s smooth operation, built client and sponsor confidence, and demonstrated the value of proven infrastructure in delivering one of the UK’s most high-profile live events.