The Championships, Wimbledon 2025.
The brief
In 2025, Star Live continued its multi-year partnership with the All England Lawn Tennis Club (AELTC). The AELTC required a versatile, premium-quality infrastructure solution that could support hospitality environments, sponsor activations, retail outlets, seating stands, F&B facilities, screen chairs and operational services. All structures needed to complement the heritage setting of SW19 while meeting the exacting standards of finish, functionality and presentation expected at Wimbledon.
The challenge
The key challenge was to deliver a wide-ranging programme of more than 50 temporary structures across The Grounds, Wimbledon Park and the Qualifying Sports Centre at Roehampton that balanced scale, speed and precision while preserving the heritage of SW19. The variety of requirements, from sponsor activations to operational facilities, demanded solutions that were adaptable yet consistently premium in finish.
Our solution
Star Live acted as Principal Contractor for the Southern Village, where Starbox formed the foundation of striking brand activations for American Express, Ralph Lauren, Vodafone and Babolat. Working with agency partners, the system was adapted and fitted-out to reflect each brand’s identity, while delivering the efficiency and precision engineering for which Wimbledon is renowned.
Beyond the Southern Village, Starbox was deployed across hospitality suites, retail spaces and operational infrastructure, offering flexibility and rapid installation. Its modular design enabled bespoke layouts and premium finishes, ensuring every structure was both practical and aligned with the heritage of the Championships. Star Live also delivered a small number of seating installations, providing additional spectator capacity while maintaining Wimbledon’s exacting standards of quality and presentation.
Impact
The Championships 2025 demonstrated the versatility and impact of the Starbox system across the tournament. It created a cohesive and striking environment that elevated the experience for visitors, players and partners alike. The Southern Village cemented its role as a key destination alongside The Hill, while Starbox provided the AELTC with an adaptable and reusable system that supported the smooth delivery of the world’s most prestigious tennis tournament. This project underlined Star Live’s strength in delivering brand-sensitive design alongside the practical benefits of its modular Starbox system.
